Marketing Plan
A big part of FBLA is sharing the great experiences with people you know. FBLA wants to recruit people into the organization so that they can enjoy the same opportunities that the members get. This is my marketing plan for how best to recruit new members. By creating this plan, I've come to realize just how big a job marketing is. It's hard work, and it requires a lot of thought and strategy. I admire anyone that has to do this on an everyday basis.
FBLA-PBL Week
FBLA Week is the second week of February every year. During this week, FBLA students have a chance to show what they do in FBLA. I've included a generic press release, an idea list, a poster, and a PSA announcement that any chapter can use for this week to help them.
Marketing Plan
To give FBLA an idea of what I think would help recruitment, I've included a marketing plan that I put together. I included in this plan a new tag line, logo, theme, flyer, tri-fold brochure, Blog, social media, print ad, postcard, PSA announcements, and company information.
American Enterprise Day
On November 15, FBLA celebrates American Enterprise Day, which is the day we set aside to learn about the free enterprise system. This day is very important. I've included a generic press release, an idea list, a game, and a print ad that any chapter can use.
FBLA Podcast
I created a generic podcast that any chapter can use to show potential members how FBLA could be useful for them and why they should join.